Monday, February 22, 2010

let's get viral

OK, so a little background on this one, 42Entertainment is an ad agency that crafted Warner Bros. AMAZING viral campaign for The Dark Knight, a game that changed the face of movie marketing. Disney has now implemented 42's tactics to promote Tron: Legacy the follow up to 80s geek classic Tron. The game began at Flynn Lives and Home of Tron, both being very old style sites, but now Flynn lives has been taken down and replaced with a retro binary clock counting down to the middle of this week, with cities listed under it. Luckily Denver is included and I'll be puling out all the stops to follow this and maybe get some sweet Tron swag. the game begins.

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